JOVANI is a go-to among beauty queens and celebrities. Their venture into bridal has produced a line of haute-couture inspired looks. We love how they're bucking tradition without breaking the bank.

In addition to their bridal line, JOVANI has an extensive collection of Pageant, Couture, Evening and Prom gowns. Many of these styles are available in bridal colors. This makes JOVANI our most diverse line - whatever you're imagining, JOVANI likely can accommodate.


Most Popular Looks

These JOVANI styles are the most popular with our brides.
(click images to learn more)


And so, so much more.

New styles are arriving daily. With hundreds of gowns and new styles being released weekly, JOVANI is our most versatile brand - everything from sleek ball gowns to pageant-ready glamour. Many of their non-bridal gowns are available in white. Let your imagination go wild.