Dressing up life's moments.

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Our Showroom

Bridal appointments available any day, at nearly any hour - call for day-of inquiries. 

Mon-Thu 2:00 – 8:00p
Fri-Sat   10:00a – 4:00p
Sun   12:00p – 4:00p

Mother's appointments also available. All walk-ins are always welcome. No appointment needed for prom.


Wedding Gowns

Affordability, without compromise in quality, is vital. Brides in Rochester, NY and Western New York can schedule a personal appointment to explore and discover in our bridal showroom.


Upcoming Designer Events

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Bridesmaid Dresses

Beautiful colors, gorgeous fabrics, and elegant styles let your go-to gals look their best on your big day. You pick the style, we'll help your girls get the perfect fit – whether they're in Rochester or across the country. Come in today and browse our extensive collection of bridesmaid dresses.

Prom Dresses & Special Occasion

Visit our showroom

Shop like the celebs without leaving the Rochester area. In our showroom, you'll find hundreds of sample dresses – a curated mix of the hottest styles, colors and fits of the season. Our NYC style team is constantly sending new samples for the latest trends.

Build your style

Our consultants help you explore (aka, play dress-up) to discover what looks great on you. Together, we'll find the style, color, and size that's perfect for you. Whether attending prom or a black tie party, we'll help find the look that's totally "you."

Custom order your look

We custom order your gown fresh at no extra cost – because it's what you deserve. Dress delivery typically takes 5-7 days. There are hundreds of options available based off our in-store samples, and 1,000+ more available through our designers.  


Mother of the Wedding

She isn't just a guest. She's an important part of your world. 

Book the women of your wedding a one-on-one appointment with our consultants. We specialize in gowns for the unique needs of mothers of the bride and groom. It's how we celebrate the role of family in these special moments of life.  A new level of service for mothers across Rochester and Western New York.

From sewing my own bridal dress to wardrobing women for Miss America, I’ve seen it all. Consider us your Geek Squad for gowns. We’re problem solvers.
— Linda Monte, Owner